Simone Van Trojen, founder and CEO of the Dutch luxury brand LaDress, says the most important aspect while setting up a business is to have a clear focus. The mother of two, with a law degree, started to contemplate about her future endeavours in 2006, while she was working as corporate executive and raising two babies.  LaDress is a label that is designing flattering and easy to wear dresses, the ultimate look for any occasion, 365 days a year.