Design is a powerful tool with which to communicate a message to the public and provoke a response. Digital communication and design expert Wim Vanhaeren explains how Kunstmaan uses design to communicate deep-rooted brand values. Vanhaeren is the founder of the Belgium- based design agency Kunstmaan, which means ‘satellite’ in Dutch. We first asked where the name came from. When I set up Kunstmaan in 1998, I wanted it to have a name with a meaning. A communication satellite captures signals from earth, amplifies them and relays them back over a far wider area. These images also instantly connect high-tech and innovation.