“Our aim is to make contemporary art accessible to everyone,” says Claudine Hellweg, artistic director of the
organisation that is funded by the Flemish government. “People can be quite intimidated by art. We invite everyone to just come into our branches in Antwerp, Ghent, Brussels and Leuven and have a look at the art we have on offer. We tell our visitors more about the works we are renting out. I believe that it is important to tell people that story, because if you know how to interpret a piece of art, you are much more likely to appreciate it.”