But first, let us go back to the beginning. How did Kate and Jules, or K&J, originate? It all started in 2007 with Catherine Standaert, a couple of scarves and two belts. Armed with those few creations, Standaert went from store to store looking for sales – and it worked. People loved her quality fashion pieces and casual chic aesthetic. “Gradually I started to expand the collection. I have an eye for trends and materials. So, I design myself, but I also know my weaknesses. I work with great family production companies who help me with the technical aspects, their knowhow and experience are priceless,” she explains.