The Arena Boulevard in Amsterdam is a top-notch location, where literally thousands of people come by when they go to a concert, party or movie. There, you can find JinSo, a modern yet relaxing lounge bar and Asian-style restaurant. The restaurant understands that if you are in a hurry for an event you will not have time for sumptuous dining, so they serve your meal within 20 minutes. JinSo’s neighbours are hardly small players: there is the Ziggo Dome, one of the biggest arenas in the Netherlands and a known address to international performers. Then there is AFAS Live, formerly known as the Heineken Music Hall, where smaller scale events take place.