When goldsmith Mark Bos decided to enter the world of wedding jewellery – a theme he was especially drawn to – his vision was to go above and beyond traditional production methods. Insignety offers clients all over the world the chance to create a uniquely exclusive item with the aid of the newest interactive 3D technology. Insignety makes it possible for clients to fully partake in an intuitive and organic design process for their rings, adding sentimental value in a multitude of ways. One of them is by immortalising their own heartbeat. “The heart is the ultimate declaration of love,” says Bos, who has a background in graphic design. After selecting shape, thickness, materials and finish, the heartbeat is recorded and implemented into the design, which takes place together with the jeweller using innovative software.

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