It is easy to forget Hedgren is a Belgian brand, with stores selling its bags across the globe and fans from North America to China. Hedgren thanks its broad appeal to a combination of quality, functionality and styles that survive every seasonal trend. “We don’t call ourselves a fashion brand,” art director Thienpont says. Instead, Hedgren creates bags that are hard to replace. “Compare it to a lady who wears painfully high heels to look nice on a night out, but will always choose her comfortable flats to go to work, do groceries or visit her family.”