“Ever since we began, it hasn’t been quiet,” says Hoogeboom, owner of the Hayema Heerd in Groningen province. In 2010 they started offering an overnight stay in the hayloft with one king-size bed with a mattress made from straw. Now the Hayema Heerd offers multiple strawbeds in luxury igloos – singleroom domes made from straw packs – and in an indoor ‘straw castle’. “We combine the rustic, pure sensation of sleeping in straw, with a luxurious experience: we use beautiful bedlinen and the rooms have cosy decorations,” says Hoogeboom. “The straw castle is made from over 500 straw packs and includes battlements walls, medieval-style furniture and even a harness.