It all started with an ambitious lady and her innovative vision. Hannie Hakze was a woman like no other. As a trained and professional skincare specialist, she had seen men and women using skincare products not suited to their needs. She also noticed that many beauty treatments were not effective. A visit to a beauty salon was mainly seen as a moment of relaxation, but what about taking care of your biggest organ, the skin? Unfortunately,that seemed to be forgotten. With Hakze’s experience and keen vision she decided to turn the ‘cannots’ of the beauty industry into ‘cans’, and put her dreams into plan.