Looking for the ideal gift for friends or family but do not have the time to scour the shops? Leave it to Sir. Gifts by Sir is a free app developed by four friends in Belgium who had all found themselves in the same situation time after time: stressing over finding that perfect present. So they came up with a virtual shopping assistant that does the hard work for you. “Just specify your budget, answer a few yes or no questions about the lucky recipient and in no time, Gifts By Sir will come up with ideas for an original present,” explains co-founder Vincent Pirenne.