You are an active woman; feminine and assertive; classic yet contemporary. Belgian-based fashion label Furore caters to dress just these women – those who are not afraid to create their own unique furore through style, elegance and personality. Discover Benelux met with Veerle and Elke Baert, the driving mother-daughter force behind the young brand, and discovered quite a bit of furore among them. In the south of Italy, just under Naples, one can find Furore: a tiny little village. It is no coincidence that the eponymous Belgian fashion label chose just that name. “Furore is a minimalistic village, however in our language, the word means exactly the opposite,” Veerle starts.