Improving the world with innovative design is at the core of FLEX/the INNOVATIONLAB. Coming up with creative solutions is their greatest talent, which they successfully embed to meet the strategic and economical goals of their clients. “In the 80’s, the goal of design was to conquer a spot in the museum. Already at that time we were convinced that design should have a positive impact on the world,” explains senior designer Mark Assies. FLEX was one of the first design agencies to use creativity for the strategic purposes of companies like Philips, Lego, Unilever, AB Inbev and Tefal among many others.