A friendly pop sound arises when opening a colourful bottle of Exota. “It is a bubbly and light drink, just sweet enough,” according to entrepreneur Verhoeven. Served in a nostalgic yet hip swing-top bottle in eight flavours, it is the perfect drink for summer. Verhoeven relaunched the soda brand in early 2015, together with two friends. “After my father immediately started to relive happy memories when we showed him the found bottle, we decided to start
a new Exota story.” Exota’s original story starts in the 1950s in the Netherlands when it was the topselling soda in the country.