Most of us are familiar with thrift shops, rife with clothes that have outlasted the purpose for their first owners. Not happy with ‘just buying’ second-hand items, Ingrid Mulder and Nancy Buskoop decided to breathe new life into used luxury scarves by creating new ones out of them. It turned out to be a hit and under the monikor ‘Er Lolah’, the duo created a brand solely dedicated to their unique men’s scarves as ‘Heeren van Lolah’ (Lolah’s gents), and women’s scarves as ‘Madame Lolah’ (Lolah’s madams). Just seeing the expensive prices of good scarves is what pushed the two to the idea of combining second-hand luxury scarves to make new ones. Mulder: “It’s an adventure; travelling all over the world in search of suitable scarves.”