When it comes to classical music, the opinion tends to be that this specific genre belongs to the older generation. It often has a dull image, maybe even boring. André de Raaff, CEO of a Dutch music publishing company, felt the strong desire to change that. He came up with Empeiria, a one-day classical music festival that is about more than just the music. De Raaff: “Every time we went to a classical concert, we always felt that there was very little attention for the decoration. At Empeiria, it is about the whole experience.” And where better to host this music than a palace?