In the world of baby electronics, most designs are cute and cuddly with soft colours. But if the parents are the ones using and buying them, why not create products that appeal to them? This is where Duux comes in, a baby electronics brand aimed at adults as much as at children. Marketing manager Dennis Wessels explains: “The market is flooded with ‘childish’ products, leaving the actual user of the product (the parent) completely out of the consideration. Duux is a brand you can be seen with.”