Denise remembers how her daughter was impressed by Disney films and The Little Mermaid in particular. There are mermaid costumes aplenty, but back then, finding one in which you could also swim with was a challenge. After paying 200 euros in total for a mermaid swimsuit, Denise and her husband searched for a supplier and started their own brand. “We drew patterns by laying kids on the floor and drawing around their feet. We decided on lycra as the base material and now have a line-up of base, sparkle and scale mermaid tails in 19 different colours, monofins (four colours) and more. They’re safe to wear, just lift one foot and you’re already out of it.”