In the ever-evolving era of digitised media, there are little things more important to market your company than digital content. It is essential to provide media and other relations with something that reflects what you stand for. However, often that is not something you can do yourself. Luckily, there are creative agencies such as the Belgium-based DivideByFour. As we were eager to learn more about the world of digital media, we spoke to co-owner Maarten Baert. “What we are doing, in fact, is creating a digital, life-like copy of a company’s product, such as images, animations and even virtual reality.” After undertaking unsatisfying architecture studies, Baert is now running an agency that has created content for, amongst others, Hoegaarden, Fanta and Bacardí.