The Reuveni family established Diamond Blue more than 30 years ago in Israel. The first shop opened its doors in Antwerp in 1994 and a second was established in 2009. Over the past three decades, the family-run company has created a luxurious brand, which continuously focuses on high-quality, innovative design. Diamond Blue is one of Antwerp’s most visited jewellery meccas. If you see a piece of jewellery displayed in a shop, surrounded by hundreds of other designs all dazzling you at the same time, it can be hard to pick out the right one.