“According to the dictionaries a ‘destination’ is the intended end-point of a journey. To DAY creative business partners, it’s something else. “It’s a place people want to experience. Destinations provide brands and businesses a world of opportunities to engage their audiences and strengthen relationships,” says Louk de Sévaux, one of the founding partners of DAY.” DAY creates brands people love and places where people want to be. “We are currently turning the ageing headquarters of KNVB, the Royal Dutch Football Association, into the KNVB campus.