Today, content and content marketing are hot topics in the world of communication, but Belgian content agency Cypres has been operating in this field for over 30 years. It has experience working with major national and international brands including bpost, Brussels Airport, Beaulieu, DEME, Lidl, Thalys, Electrabel and Mobistar. To find out more about the future of content branding and content agencies, we spoke to Cypres’ managing partners Martine Peleman (MP) and Pieter Vereertbrugghen (PV).