Cups by Cupbliss spread positive messages. Literally. They already stand out just by their vibrant colours alone, but each and every cup has a written note on the exterior: ‘Keep it up!’, ‘Open your heart’ and ‘You’re wonderful’, to name a few. “I want to inspire people to start a conversation with each other and to open up,” Bosma explains. Still, tweaking the appearance of a disposable cup most of us use for coffee is not the only thing to what Cupbliss owes its success. When starting the company, Bosma had just one thing in mind: being in service to others.