“We create synthesis within companies, rather than just building bridges between departments,” states Creative Companion owner Christof Zürn. “With this approach we take our clients’ businesses to the next level and help them to transform their organisation.” At Creative Companion, Zürn works as a generalist, connecting business, people and technology with a focus on overall brand innovation, using design-related tools like brand personality, customer insights, customer journey, persona development and action learning.