Coffee to-go has become the new norm. People spend an increasing amount of time (and money) working and socialising in cafés, while enjoying a good cup of coffee. CoffeePlaza plays into the demand of its customers and offers coffee that is made with passion and attention for detail. Their formula wants to stress the experience of taste and quality of coffee. It is about enjoying a perfect Dutch espresso with a good sandwich. “I value the things that make our lives special, sometimes it is small, sometimes it is big, but it should always be real and intense,” says Joop van Dee, Coffeeplaza’s owner and managing director.