Launched in March in the hip Belgian cities of Ghent and Antwerp, Chez Claire is a unique new venue specialising in luxurious haute éclairs.

With 12 mouth-watering flavours, Chez Claire offers a new and seriously improved version of the classic éclair. Most popular is salted caramel, with other flavours ranging from vanilla to hazelnut, mango, passion fruit and pistachio. Chez Claire will also introduce a gluten-free version in September, so that customers with gluten intolerance can experience the luxurious treat.

Chez Claire is the brainchild of Dries Henau and Yuri Vandenbogaerde, who rose to fame in 2012 with their innovative WASBAR concept, combining a laundrette, café and hairdressing salon allowing customers to get a drink or a haircut while waiting for their washing. For the design of Chez Claire’s interior, Henau and Vandenbogaerde have once again teamed up with Pinkeye, the design studio that worked with them to develop WASBAR’s award-winning concept.

“We want to give our customers a moment of indulgence and happiness,” says Henau. “These days, there are so many things people need to do – work from nine to five, eat healthily, go to the gym and so on. At Chez Claire, we want to offer something that is not an obligation but rather gives the same feeling as in a luxury boutique, yet affordable.”

The foodie hotspot also offers its own brand of champagne, ‘Cuvée Claire’, for indulging in éclairs on the spot accompanied by a glass of bubbles. Or for something less decadent, a good cup of coffee. And for take away, Chez Claire has lovely packaging – ideal as a gift for a loved one or to make time and share together.