From their showroom/shop on Antwerp’s trendy Kloosterstraat and online, Jen Weyts and his partner Dorien Van den Bosch sell adventurous, contemporary furniture, lighting and home accessories by a new generation of talented Belgian designers. “We noticed that especially young designers are finding it very difficult to market and sell their products. They simply don’t have the time and means,” says founder and interior designer Jen Weyts. “So, we saw an opportunity to set up a professional platform for these young professionals to reach a wide audience in Belgium and abroad, with the appropriate web support, admin and sales services needed to operate such a business.”