“I have always loved shoes,” says Lieve Herman. “In my opinion, a shoe makes the whole outfit. You can have a very simple outfit with jeans and a plain white T-shirt, which can be totally spiced up with a nice pair of shoes. But it cuts both ways; if you are wearing awful shoes, you can easily ruin an outfit,” she says. After gathering enough professional knowledge, Herman took the leap and opened her exclusive store in the luxurious town of Knokke.