Located near the centre of Breda, the Bierreclame Museum holds the largest collection of beer advertisements in the Netherlands, hosting several floors full of enamel signs and posters of old beer ads, derived from the years 1900 to 1960. “The museum is actually a hobby which got a bit out of control,” owner Jan Hemmer says. “After years of collecting, displaying everything was the next logical step.” The museum was officially opened in 1990. Besides signs there are brewery machines, neon lights, glasses and mats on display.