We all love to share an experience, a good story, or anything intriguing. Whether in an online or offline environment, we seem to have an insatiable need to share – and if we do not share an experience it is as though it never happened. Leisure has been defined as a quality of experience and usually emphasises dimensions of perceived freedom and choice. In other words, it seems that in this decennium of big data and social networks, we are all trying to highlight our leisure moments. More than 50 per cent of the world population uses the internet.