“For more than 40 years, we’ve been helping our customers build their dream homes,” says commercial director Kristof Vandepoel. Kristof’s father Aimé Vandepoel, an engineer and architect by trade, started the company in 1973 to address a growing need for integrated architectural and building services in the private sector. The ‘b’ in the company’s name stands for Building, the ‘+’ expresses the added architectural and service value. “In those days, customers could either buy a turn-key house or hire an architectural firm and then take the designs to an independent builder,” Kristof explains. “There was very little in between.”