In the Netherlands it’s finally starting to take hold: fresh and frozen yoghurt. In Rotterdam, it is AMY’s Yoghurt that proves the flavour isn’t any less than the standard ice cream. It stands by its slogan ‘a taste of happiness’ and owner Iris Ronkes wants to make everyone experience it. It is a guilt-free treat; the yoghurt is packed with taste but not with calories. Ronkes says: “Eight years ago I went to Australia and first saw this concept: nice coffee with a cold product served on the side. When I regularly saw frozen yoghurt on my trips, I wanted to do something with it in Holland, where something like this wasn’t familiar.”