When walking around Amsterdam, it is obvious that Euro Pride 2016 is about to take place. The posters are everywhere and there are 50 city buses driving around town with massive photos of Conchita Wurst. The winner of the Eurovision Song Contest 2014 is the ambassador of Pride. The extravagant two-week event kicks off with Pink Saturday on 23 July. There will music, arts, sports, dancing and a Rainbow Market in Amsterdam’s famous Vondelpark. It is also possible to get married for a day. There will be half a million visitors in Amsterdam to party and celebrate the freedom to be who you are.